Market Shares
Grocery
for Grocery Stores

 
Market Shares
Drugstore
for Drug Stores

 
In Metro Areas and TV Markets  •  Available in Book Form and on CD-Rom  •  Order NOW


FOR THE MOST ACCURATE MARKET SHARE FIGURES AVAILABLE
ORDER OUR 2016 EDITIONS TODAY!

The print editions of each of our Grocery and Drug Store Guides include 378 Metro Areas and 206 TV Markets.

The CD Excel format version have these same 584 markets, but also include a separate file of 500 Micro Markets.


OUR MARKET SHARE FIGURES HAVE LONG BEEN REGARDED AS THE MOST ACCURATE AND UP TO DATE BY THE SENIOR EXECUTIVES WHO USE THEM.

WHAT'S NEW IN THE 2016 GUIDES?

The 2016 editions provide and in depth view of market shares for the year ending 2015.

We have extremely reliable sales data available to calculate our market share percentages. We do not use the same dollar sales figures for each store owned by a chain.


WHAT'S NEW IN THE 2016 GROCERY DISTRIBUTION ANALYSIS AND GUIDE:
HERE IS WHAT'S NEW IN THE 2016 EDITION OF THE DRUG STORE DISTRIBUTION ANALYSIS AND GUIDE:


OUR ANNUAL MARKET SHARE STUDY IS SIGNIFICANTLY DIFFERENT THAN THOSE PROVIDED BY OTHERS
  • We do not use the same dollar sales figure for each store owned by a chain. Using Kroger as an example, we know that the sales of a Fred Meyer Store are significantly higher than the sales of a Jay C store. Therefore, it does not make sense to use the average sales per store of the total Kroger Company for each of these two widely different retail brands, and for all the other Kroger stores and Kroger brands.

  • We include convenience store chains that have significant grocery volume:
              e.g. 7-Eleven, Circle K, Kroger's Kwik Shops and Turkey Hill Minit Markets
    There are thousands of these stores, which collectively do billions of dollars in Grocery sales.

WE UPDATE AND EVALUATE EACH COMPANY EVERY YEAR   We obtain information from a variety of sources, including, but not limited to retailers, wholesalers, the Internet, local market sources, trade associations, and trade media.

MAPS   We include 20 maps which show the precise location of all 385 metro areas, and we include an easy to use index which identifies the map location of each market.

TELEVISION COVERAGE   We list the source of television coverage for each metro/micro area. This provides an easy and logical way to evaluate the reach and effectiveness of local television advertising.

MARKET STATISTICS ON AN INDEX BASIS   The figures in this section are on an index basis and show how the market compares to the National Average on a per capita basis (U.S. average equals 100) for selected categories. The figures are projections from U.S. census figures and are provided for informational use only. They cannot be projected into accurate dollar sales figures for any metro area or TV market.

INDEX OF COMPANIES BY METRO AREAS OR TV MARKETS   This is an alphabetical listing of each company in the GUIDE, showing every Metro Area and TV market in which the company has stores. Through the use of this index a subscriber can see how wide a distribution gap is if a retailer does not carry his product. Use this Link to see a sample of this Index:  Index of Companies Sample Page

 

"Our Subscribers tell us that we provide the
most reliable, and accurate information
available, and we believe this to be true!"

MMS

OUR CLIENTS include retail chains, packaged goods manufacturers, research companies, investment banks, management consultant firms, federal agencies, trade associations, colleges and universities, and others.

 

The Grocery and Drug Store studies will be available in book form and on CD.

Reduced Price for Additional CD's:   Since our 2016 edition CD-ROM's will be copy-protected, we offer a reduced price for additional licensed copies.

 


Availability of Our Guides

2016 Grocery Distribution Analysis and Guide
(56th Annual Edition)

May

2016 Drug Store Distribution Analysis and Guide
(48th Annual Edition)

June



View the Content of our Guides with these Links

Metropolitan Areas Included Micro Areas Included Television Markets Included
Grocery Book Sample page Drug Store Book Sample Page
Sample Map Page
Grocery Store Sample CD Spreadsheet Drug Store Sample CD Spreadsheet

 


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