Metro Market Studies - Grocery, Drug, and Discount Store Market Share Guides

Market Shares

for Grocery Stores

Market Shares

for Drug Stores

Market Shares

for Discount Stores

In Metro Areas and TV Markets • Available in Book Form and on CD-Rom • Order NOW

FOR THE MOST ACCURATE MARKET SHARE FIGURES AVAILABLE
ORDER OUR 2011 EDITIONS TODAY!

For 2011 we have made some major changes in the content of our GUIDES:
        • In the printed book version of our Distribution Guides we have added 8 new Metro Areas, for a total of 386. The book also includes 206 TV Markets.
        • In our Excel CD Versions, we have added the 8 new Metro Areas, AND WE HAVE ADDED OVER 500 MICRO MARKETS TO EACH OF THE THREE GUIDES. (The additional micro markets will not be included in the Book version of our studies.)
        • The Excel CD versions also include the 206 Television Markets.

OUR MARKET SHARE FIGURES HAVE LONG BEEN REGARDED AS THE MOST ACCURATE AND UP TO DATE BY THE SENIOR EXECUTIVES WHO USE THEM.

WHAT'S NEW IN THE 2011 GROCERY DISTRIBUTION ANALYSIS AND GUIDE?
The 2011 edition provides an in depth view of market shares for the year ending 2010.

To make the data more meaningful for use during 2011 we have deleted all stores that we know were closed in the 2011 January-April time frame.

We have also included new stores that have opened in the first four months of 2011, projecting their sales to a full year equivalent.

The following list includes some of the most significant changes that have taken place in the retail grocery industry in the past year. These and countless other smaller changes, are reflected in our 2011 GROCERY DISTRIBUTION ANALYSIS AND GUIDE:

Target has added complete grocery departments, including fresh produce and meat, to over 450 regular Target Stores. These are in addition to the SuperTargets which have full grocery departments.
During the past year Walmart added 93 complete grocery departments (fresh produce and meat) to new and existing stores. A few of these are new Supercenters, but the majority are within existing Walmart stores. The main thrust of Walmart's grocery expansion has been the addition of full grocery departments, including fresh produce and meat, to remodeled Walmart stores. The number of Walmart stores with full grocery departments, including Supercenters, Neighborhood Markets, and Walmart stores now stands at 2,958.
Winn-Dixie closed 32 stores during the year and consolidated its four regions into three.
A&P closed or sold over 80 A&P and Pathmark stores in the past year.
Supervalu closed 5 more Shaws stores, 6 Acmes, and 15 Albertsons during the year.
Albertsons LLC closed 7 stores during the year.
Safeway closed 5 Genuardi's.
BJ's closed 5 stores.
Delhaize opened 40 new stores, closed 20, and is changing its Carolina stores from Bloom to Food Lions.
Publix opened 16 new stores.
Costco opened 12 new stores.

OUR ANNUAL MARKET SHARE STUDY IS SIGNIFICANTLY DIFFERENT THAN THOSE PROVIDED BY OTHERS

We do not use the same dollar sales figure for each store owned by a chain. Using Kroger as an example, we know that the sales of a Fred Meyer Store are significantly higher than the sales of a Jay C store. Therefore, it does not make sense to use the average sales per store of the total Kroger Company for each of these two widely different retail brands, and for all the other Kroger stores and Kroger brands.

We include convenience store chains that have significant grocery volume:
e.g. 7-Eleven, Circle K, Kroger's Kwik Shops and Turkey Hill Minit Markets
There are thousands of these stores, which collectively do billions of dollars in Grocery sales.

WE UPDATE AND EVALUATE EACH COMPANY EVERY YEAR We obtain information from a variety of sources, including, but not limited to retailers, wholesalers, the Internet, local market sources, trade associations, and trade media.

MAPS We include 20 maps which show the precise location of all 386 metro areas, and we include an easy to use index which identifies the map location of each market.

TELEVISION COVERAGE We list the source of television coverage for each metro/micro area. This provides an easy and logical way to evaluate the reach and effectiveness of local television advertising.

MARKET STATISTICS ON AN INDEX BASIS The figures in this section are on an index basis and show how the market compares to the National Average on a per capita basis (U.S. average equals 100) for selected categories. The figures are projections from U.S. census figures and are provided for informational use only. They cannot be projected into accurate dollar sales figures for any metro area or TV market.

INDEX OF COMPANIES BY METRO AREAS OR TV MARKETS This is an alphabetical listing of each company in the GUIDE, showing every Metro Area and TV market in which the company has stores. Through the use of this index a subscriber can see how wide a distribution gap is if a retailer does not carry his product. Use this Link to see a sample of this Index: Index of Companies Sample Page

"Our Subscribers tell us that we provide the
most reliable, and accurate information
available, and we believe this to be true!"

MMS

OUR CLIENTS include retail chains, packaged goods manufacturers, research companies, investment banks, management consultant firms, federal agencies, trade associations, colleges and universities, and others.

EACH STUDY IS AVAILABLE IN BOOK FORM AND ON CD ROM

Reduced Price for Additional CD's: Since our 2011 edition CD-ROM's will be copy-protected, we offer a reduced price for additional licensed copies.