THE 2008 EDITIONS INCLUDE:

378 METRO AREAS USING THE NEW BUREAU OF CENSUS DEFINITIONS

all 206 TV MARKETS

20 MAPS SHOWING THE PRECISE LOCATIONS OF ALL 378 METRO AREAS, PLUS A HANDY INDEX TO ENABLE QUICK GEOGRAPHIC COMPARISONS.

VALUABLE DATA YOU WON’T FIND ELSEWHERE
Our market share calculations have long been regarded as the most accurate, and up-to-date by the senior executives who use them, in the grocery, drug store, and discount store industries.

Our market share figures include the following:

Grocery Departments of Wal-Mart Superstores, Target Supercenters, and Kmart Superstores.

Grocery Departments of Warehouse Clubs including Costco, Sam’s, and BJ’s.

Limited assortment stores such as Aldi’s and Sav-A-Lot.

Convenience Store Companies. We include only companies which do a significant grocery products volume per store. (e.g.: 7-Eleven, Circle K, Cumberland Farms, Kroger Kwik Shops, Turkey Hill).

Our 2008 editions have been updated to reflect thousands of changes to the competitive landscape over the past year.

If you need to know who the players are in any local market, whether it’s Los Angeles or Tupelo, Mississippi, we have the most detailed and accurate information available.

• Our Clients
  Just take a look at some of the hundreds of leading companies that subscribe year after year to stay in tune with their current markets.
• Snapshot of what each Guide contains
  Look in more detail at the definitions and descriptions of a Guide including images of one of the hundreds of pages contained in each guide.

Each guide includes detailed market share and distribution analysis information including:

• Name of Retailer/Co-op/Wholesaler
  Identifies chains, independents and voluntary or Co-operative groups with stores in the area.
• Number of Stores in the Area
  This lists the number of stores each company has in this area.
• Retailer Share of Markets
  Shows the share of market of each company based on dollar sales.
• Location of Buying Office
  This is the office location where buying decisions are made for the stores in this area. It may be a regional or national office location, and it is usually outside of the metro area.
• TV Coverage From
  Since one third of all metro areas do not have their own Television stations, it can be important to know which TV market influences the buying decisions for any metro area.

  We show the TV market that provides television coverage for each metro area. For television advertisers this is an important tool for determining the depth of coverage of a television advertising plan.

Please use these links to view samples from each of the guides.

• Grocery Sample Page
• Drug Store Sample Page
• Discount Store Sample Pages
• Index of Companies by Metro Area Sample Page (Grocery example)

• Grocery Store Sample Excel 5 Spreadsheet
• Drug Store Sample Excel 5 Spreadsheet
• Discount Store Sample Excel 5 Spreadsheet

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